What a Lingerie Model Looks Like Without For Beauty Info Korner English

Most women don't look like a Victoria's Secret model—but you may actually look like another type of lingerie model: aerie, American Eagle's lingerie brand, just launched its spring 2014 ad campaign, "aerie Real"—and it features women of all different sizes and shapes in raw, unretouched photos.

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The "Real" initiative, a first for the company, is designed to send the message that "there is no need to retouch beauty," Jennifer Foyle, aerie's chief merchandising officer, said in a press release. "We want to help empower young women to be confident in themselves and their bodies."

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As part of the campaign, shoppers will be able to visit aerie.com and browse a variety of bras—from sizes 32A to 40DD—and see photos of unphotoshopped models wearing their same bra size. That's pretty amazing, seeing as how it's almost impossible to visualize what you'll look like if you put on the same bra Miranda Kerr is wearing.